Two-fifths of organisations report that innovation and creativity are crucial – CIPD
How do you inspire people and make your change programme stand out above the noise?
Continual change in business means that communications are often lost in the deluge of information that employees receive every day.
If the branding and identity of your programme lacks impact, reach and a clear rallying cry, the result can be resistance, low engagement and indifference to important changes to the way your business operates.
Giving your programme branding and an identity enables you to create a sense of purpose and tell the story of the change, your company and its vision for the future.
We base our campaigns on knowledge of your company’s core values – how its people behave, what they believe and how the change will take them forward.
We then build an identity for your programme, conveying your key messages through smart visuals in channels to suit your audience and programme. We create materials and apply branding consistently to user guides, posters, videos, intranet banners, training materials, roadshows, live presentations and more.
Our expertise in creating high impact campaigns means that you engage and inspire people with the story behind the change and minimise resistance or apathy. Our creative team gives you sustainable resources with which to engage and mobilise people, to make change stick.