Engage and communicate
We’ll help you create communications to get everyone behind your change
Companies that engage their staff are 79% more successful in any type of change process, be that continuous improvement or a massive transformation.
Findings from the McKinsey Global Survey Results: What successful transformations share. © 2010 McKinsey & Company. May want to add in additional research released from IOD
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Our communications strategy services enable you to engage with your people and deliver success throughout your business change, whatever shape or form that might take. Taking a pragmatic approach that delivers long-lasting results, we can help you create messages that are clear, compelling and consistent across all of your communication channels.
- Communications strategy and planning that is aligned to your project, culture and budget.
- Creation of engaging content and messaging aligned to your project objectives. We will conduct interviews and research to ensure the messaging reflects your project, your people and the overall image you wish to portray.
- Our in-house design team will bring your messaging to life through a project identity, taglines and communication materials to ensure it is embedded throughout your organisation. We will create creative designs with impact and attention for all media (posters, website, animation, events, presentations, templates).
- Business engagement programmes and activities to ensure that all areas of the business are prepared, expectations are set and the change is successfully adopted.
- Project and programme marketing to raise the profile of your project.
- Stakeholder alignment to create common vision and shared goals.
- Staff surveys to both prepare employees for the change and to obtain feedback.
Our services are designed to help you communicate clearly with your people, users and stakeholders, to win confidence, build enthusiasm and encourage co-operation in your change process.
Invest in an effective communication strategy and you’ll achieve:
- Greater visibility and understanding of your programme.
- An identity that will facilitate the programme’s goals.
- Co-operation from stakeholders involved in the programme.
- Mobilisation of people within the programme and its initiatives.
- Clarification and understanding of your people’s needs and views.
- Swifter feedback and input to the programme.
- Active acceptance and support from your customers.
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"Just a quick note to say many thanks for the work the team have done on the Communications strategy for the Email Migration project. Really happy with the brand and posters and that the project now has an identity. This was a real area of concern for me and Afiniti have done a great job."
Serco Project Manager, Hertfordshire County Council
case studies
Read how we helped large global company communicate new internal IT Service Delivery to 35,000 employees.
Read how early user engagement played a key role in successfully implementing a safety critical system within the rail industry. Our Award Winning Project 2010.
Communications and stakeholder engagement played a key part in preparing users for the move to new XP desktop within a very complex organisation structure, read more.
Read how Insurance Company obtained help to produce a Communications and Training strategy to support move from legacy technology to new modern Windows based system.
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© Afiniti 2010. All rights reserved.