How to use interactive video learning to engage users

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Interactive video gives learners an active role in the direction and content of learning material; especially useful if they are using their own device or working remotely.

Working via links placed in a ‘hub’ video, the learner can be given more detailed information about what’s being said or done on screen at that point. There is also branching video which lets the learner make choices and takes them through a scenario.
This makes interactive video or film a powerful corporate learning tool to market for learning and embedding around business change. This example from HuStream shows the basic principles.

So what can it achieve?
You engage learners by giving them active control over decisions. You can include links to other videos; links to other supporting content; multiple choice questions. Each provides their own element of discovery, urging learners to adapt and immersing them in the content.

It’s great for tracking user movements and touch points, helping the development of future content to evolve in a learner-centric fashion.
So some advantages to consider then:
• It’s great for device/web-based distance learning
• The storytelling, connective narrative, works really well for getting the message across, the ‘why’ not just the ‘what’.
• It actively involves people engages them in a way that demands their attention and conscious choice
• It supports scenario based learning – particularly for safety training on oil rigs
• It’s more personalised, learners find out what they need to, when they need to
• Video production is getting a lot easier and cost effective with more production tools appearing all the time
• You can feature the sponsor of your change programme, providing the necessary ‘face to face’ equivalent – a massive bonus when you are dealing with remote learning
• You can measure what content appeals most to people and embed feedback forms

Complex training scenarios that involve a lot of reading could prove unsuitable for interactive video. Despite this, there is great potential for engaging learners with a message and a story behind change. As with all learning methods, what will suit one learning scenario won’t suit another and the initial change readiness discovery and training needs analysis work is particularly important to decide whether interactive video is the right choice.