Helping a communications team bring its channels to life and increase employee engagement for a diverse audience.
We have an ongoing partnership with the communications team in a global pharmaceutical company to help them deliver important elements of their business strategy, bringing creativity and strategic planning to key channels.
As a newly formed function in 2012, supporting ambitious 2020 goals, it has been crucial for the team to continually drive employee engagement with fresh ideas, establish themselves as a strategic partner to the leadership team and add demonstrable value to the wider business goals.
We worked with the communications team to:
- understand the current landscape through a communications audit;
- redesign their newsletter with a fresh look, engaging content and a defined channel strategy;
- develop their stakeholder management approach to ensure they are building trusted partnerships across the business;
- devise and deliver a communications plan to increase engagement with their online collaboration platform through blogs, infographics, reports and user guides.
The differences we made
- Developed the newsletter into a strategic channel with a clear purpose and increased open rates
- Received excellent employee feedback and engagement with our collaboration platform content
- Increased awareness and understanding of the online collaboration tools available
- Enabled the team to produce meaningful reports about key channels and develop strategic communications
- Helped the team establish themselves as a trusted advisor within the