Those of us who work in communications frequently support our organisation through major change. And for change managers, often the most challenging part of delivering change is what happens after the project has finished. We need to find ways of embedding the new processes or behaviours and making them stick.
This calls for communications tools that last, are repeatable and sustainable, and have a life beyond the project. Read more
Afiniti’s top tips for creating user-generated content
Come on, be honest, how many times have you googled ‘How to write a communications strategy’? I admit I have done so in the past, more than once.
During a major business change and transformation there is often a need to bring in expertise and resource capacity from external consultancies to help successfully deliver, manage and embed change. As an external team, our aim is to quickly form strong alliances with the internal teams, including sponsors, the project and the business. However, we find over and over again, an untapped team in larger organisations is Internal Communications who can play a critical role in employee engagement activities. Although often involved at some stage of the change lifecycle it’s normally later when their lack of early involvement will prevent the project from getting the true value from this internal resource. A team who have deep knowledge and insights into the stakeholders, effective channels, the brand and other communications activity taking place. It seems obvious to get this team involved, the trick is to do this early. Read more
Three effective ideas that will help your communications strategy get your project heard across a busy change environment.
When we help clients with Communication challenges, it’s often against the backdrop of an already-hectic change environment. In these situations, many projects are competing for attention, and it frequently falls to the project managers to run their own communications strategy – formulating their project messages and getting them out there.
So how can managers make it easy for themselves? We’ve identified three essential steps to develop a comms approach that gets in front of people. Read more
The first and second parts of this series were all about considered use of creativity and innovation and how to choose communications channels.
What stands above all of this, is the story of the business and its future, which can be told through creative communications and branding. To get the strategy right in the first place and build your overall story, you should consider the following statements. If the answer is yes, to them all then you are good to go. If not, then you might want to develop an action plan to tackle some of the issues highlighted. The impact of communications and engagement is being measured throughout to make sure efforts are correctly focused Read more
How do you pick the right channel and get the best result from your communications?
There a great many communications channels available to most organisations – all with their own pros and cons. However, it’s easy to make your decisions on some pretty general statements, but when it comes to change programmes, there’s more to consider. Read more
In part one of this three part blog series on communications channels for communicating change – innovative channels and creative comms.
Wanting to inspire people with change? Use drawings! Read more
Managing change and communicating it to people can be a messy affair. It can be uncomfortable, problematic and challenging.
You potentially need to persuade many people that the journey you’re about to talk about is worth embarking on and your audience will be split into groups who’ll be positive, resistant, wary or ambivalent – so you’ll have a challenge on your hands.
Using our creative and innovative approach to delivering change, we enable and equip your people to progress through every step of the change journey.
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