Sarah Pina Engagement and communications consultant
Sarah Pina


Sarah is an enthusiastic consultant experienced in delivering communications to support IT change. Her strong analytical skills enable her to grasp what people need to know, turning complex technical facts into engaging, clear and relevant messages. With a degree in History from Warwick University and 13 years’ commercial experience, Sarah joined Afiniti in 2006 as a Resource Manager. This role gave her an excellent insight into all that Afiniti do to help their clients make change stick.

Early 2010 saw a change in direction for Sarah when she joined Afiniti’s team of business engagement consultants supporting a global IT modernisation programme for Thomson Reuters.  Since then she has developed her project communication skills in various engagements, most recently for Network Rail, and has embedded this practical experience by obtaining the CIPR Certificate in Internal Communications and the Prince2 Practitioner qualification.

In her spare time she’s a keen marathon runner and triathlete.  She loves live music, reading (history’s still a passion), exploring European cities and spending time with her family in Cornwall.

Sarah’s Insights

partners in communication chart

Essential Elements of a change management strategy

"Whosoever desires constant success must change his conduct with…
project planning template

4 things to consider during project planning

To make sure your project doesn’t become another failure statistic, it's worth looking at these four key aspects which impact on success
change network

Uncovering the secret change network

Uncovering your organisation's secret change network will make sure you reach who matters most. Here are some tips for identifying and working with influencers
five ideas for increased wellbeing at work

Five ideas for increased wellbeing at work

There’s growing evidence of the need for a broader approach to wellbeing that addresses an individual’s sense of purpose, value and motivation and their emotional/ physical health, self-confidence and sense of security.Here are five things that increase wellbeing at work.