The first and second parts of this series were all about considered use of creativity and innovation and how to choose communications channels.
What stands above all of this, is the story of the business and its future, which can be told through creative communications and branding. To get the strategy right in the first place and build your overall story, you should consider the following statements. If the answer is yes, to them all then you are good to go. If not, then you might want to develop an action plan to tackle some of the issues highlighted. The impact of communications and engagement is being measured throughout to make sure efforts are correctly focused Read more