Research and statistics show that communications strategy and planning is still an area that many organisations can make big improvements in. In fact, a 2018 research study and report by Arthur J. Gallagher & Co states that 60% of companies don’t have a long-term communication strategy!
With continual change becoming the new norm for modern business, the chances are, no matter what industry or sector you work in, that you’ve experienced work-based change first-hand at least once during your career.
Compelling communications are vital if your change programme is to be a success. Even if your business change involves a dry technology update, there will always be a people side of the story to tell.
Those of us who work in communications frequently support our organisation through major change. And for change managers, often the most challenging part of delivering change is what happens after the project has finished. We need to find ways of embedding the new processes or behaviours and making them stick.
This calls for communications tools that last, are repeatable and sustainable, and have a life beyond the project. Read more
Afiniti’s top tips for creating user-generated content
Come on, be honest, how many times have you googled ‘How to write a communications strategy’? I admit I have done so in the past, more than once.
Three effective ideas that will help your communications strategy get your project heard across a busy change environment.
When we help clients with Communication challenges, it’s often against the backdrop of an already-hectic change environment. In these situations, many projects are competing for attention, and it frequently falls to the project managers to run their own communications strategy – formulating their project messages and getting them out there.
So how can managers make it easy for themselves? We’ve identified three essential steps to develop a comms approach that gets in front of people. Read more
Using our creative and innovative approach to delivering change, we enable and equip your people to progress through every step of the change journey.
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Telephone: 0845 608 0104