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Digital Transformation – Adoption Pull not Delivery Push?

In the first and second blogs of this series on how Business Change needs to adapt to be effective for digital transformation, we set out an agenda based on the ways in which digital transformation is different, and made a case for treating it as culture change not systems implementation. Both blogs stressed that what Afiniti is about is adopting different ways of working and changed behaviours, not really about getting people to use technology per se.  But what do we mean by adopting; what is it; and how does focusing on adoption inform Business Change activity and planning?  That’s what this blog is about.

We talk about adoption in many different domains.  Adopting a child is both a legal event, but also (I’d suggest) a process of settling into a new pattern of family – for adoptive parent(s) and adopted child(ren). But we also talk about adopting new identities, nationalities and behaviours; we speak of new processes and systems being adopted; and we even refer to individuals and groups adopting things such as fashions, chants / songs, or postures. What can we learn from this? Perhaps it’s that adoption is a journey undertaken as much as a single event,

If one of the things that distinguishes digital transformation from other change journeys is that the use of the tool(s) it provides can be optional (see our first blog), then successful adoption of new ways of working enabled by digital tools is surely a process involving both breadth and depth.  Breadth – what proportion of the group / organisation has taken on new ways of working by using the tool(s); and depth, to what extent (for how much of what they do) have they changed what they do by using the tool(s) – perhaps even how much of the potential for improvement have they unlocked.  And if our goal is the adoption of new ways of working, enabled by the technology, then adoption cannot be anything but a process – and a process that begins with the tools being made available, not one that ends at that point.

What might a process view of adoption, one focused on increasing breadth and depth, mean for Business Change?

First, we’ve found that it means the Business Change activity after a technology ‘go live’ will be at least as important as, Business Change activity before any ‘go live’. And, since programmes tend to come to their end relatively quickly after ‘go live’, this in turn means that much of the most important Business Change activity will not be programme-driven but will have to be delivered as part of business-as-usual. Whilst many organisations are beginning to recognise this need we see few that have successfully risen to the challenge.

Second, if adoption is a process of broadening and deepening, it’s difficult to see how it can be ‘delivered’ – or ‘pushed’ at colleagues within an organisation. Rather, we at Afiniti find, adoption is better encouraged and stimulated by building pull – creating the desire at a grass roots level to seek out new tools and adopt new ways of working. This means creating a programme team and champion networks that are sufficiently in touch with how and where ways of working are changing to spot examples that will be attractive to others in the organisation, and which can therefore be used to build ‘pull’.

We’ll explore in the next blog how perspective persona-based engagement and a strong ‘champion’ network can be re-thought and cascaded to accelerate this pull.

For now, though, how does this square with your experience – does this model of adoption as a process of increasing breadth and depth make sense?

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Digital Transformation – Focus on culture, not using technology?

In our first blog on how Business Change around digital transformation should be different, we highlighted some of the ways in which Digital Transformation is distinct from other technology-enabled change, and set out an ‘agenda’ for the ways in which we think Business Change accordingly has to be different.  This second blog explores the first of these – the need to move from seeing this as ‘technology-enabled’ to a ‘culture change’.

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There’s more to Business Change than the business

Afiniti’s Change Readiness Assessment tool is built around six ‘levers’ that we see well developed in organisations that are change ready.  One of the levers outlines whether there are clearly understood business drivers for change.  That makes sense – we’re increasingly finding that those impacted by a forthcoming change want to understand not only what the change entails, but also why it’s being implemented at all.

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Culture Change Series #3: How do you go about changing organisational culture?

In previous blogs in our Culture Series we’ve looked at five reasons why organisations should pay more attention to culture during change initiatives, and a ‘four lever’ model by which we can understand and work with culture – suggesting that this may be a more useful approach than seeking a precise definition of organisational culture. In this blog we’ll highlight five lessons we’ve learned about how you can work with these levers to effect a change in culture. You’ll find that reading the previous blogs in the series will help you make sense of this one. Read more

Culture Change Series #2: What is organisational culture, and why does it matter?

In the previous blog in this series we highlighted five reasons why organisations should pay more attention to culture in change initiatives.  But what do we actually mean by culture – or, perhaps more usefully, how can we think about culture in a way that lets us address it?

So, culture – what is it?

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Afiniti Profile: Nick Smith, Business Change Director

With over 30 years’ consulting and industry experience under his belt, there’s much to learn from Nick Smith, Business Change Director at Afiniti, so we sat down for a chat and I asked Nick some questions about his career to date.

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February Business Change Digest

In this edition:

SPOTLIGHT

What is organisational culture, and why does it matter?

AFINITI NEWS

We’ve been ranked among the UK’s leading management consultants by the FT.

AFINITI CULTURE CHANGE SPRING EVENT

Following the success of our autumn event we’re re-running our culture change event in April. Read more

Person-Centred Business Change

How many therapists does it take to change a light bulb?  Apparently just one, but the bulb must want to change.  The old ones are the best – but maybe there’s something here for us in Business Change.

The Person-Centred approach to therapy was developed by Carl Rogers.  Crudely, at the heart of his thinking lies the belief that if people feel secure – safe and valued – they’re more likely to be able to embrace change, and effect it for themselves.  Intuitively, this makes sense, and evidence over decades now can be produced to support the contention.  Rogers identified three ‘core conditions’ that would characterise the attitude of the therapist to the client in effective working: congruence (being genuine); empathy (a deep understanding of what the client is feeling); and an unconditional positive regard for the client (acceptance). Read more

Westfield, Heidegger and Gamification

Behind every theory of learning is a philosophical anthropology.

Yes, it’s going to be one of those blogs that dabbles with the academic. But stay with it, this matters and maybe explains some trends in the learning industry.

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