Accelerating Engagement through Co-Creation and AI Partnering
Project Overview
Our global life science client’s groundbreaking Artificial Intelligence programme set out to scale AI enabled R&D delivery across the enterprise, supporting live studies submissions and pipe development. This was a wide-reaching and cutting-edge transformation that would see the organisation capture market share and accelerate time to market for life-saving drugs.
Given its scale and complexity, this programme faced numerous challenges, including a varied stakeholder landscape comprising 15 workstreams and 6 vendors, all with differing priorities, timezones and key message opinions. Additionally, the scope and governance were continuously evolving, compressing the timescales for delivery.
Leaders needed a clear, unified story and identity, quickly, without over-burdening time-poor stakeholders. As such, Afiniti partnered with the client to pilot an AI-accelerated creative change engagement approach to make rapid progress.
Our Solution
- AI-assisted rapid visual identity ideation: Facilitated sessions and virtual input channels using a ‘mood board style approach’ delivered through rapid sprints, bringing together the human-ideation with generative tools to quickly present identity, theme and messaging options (vs typical 3-5 fully developed concepts)
- Real-time feedback forums: Through a selection of accessible channels, we continuously captured virtual feedback from key stakeholders to minimise in-person meeting time requirements for globally dispersed teams.
- Co-creating the change narrative: Facilitated leadership and SME sessions, using AI to capture audience-specific messages and assist in the iteration of a key message framework, to gain unanimous agreement on a chosen concept and theme uniting multiple stakeholder requirements.
- A compelling storytelling engagement deck: Creative execution of the messaging, identity and theme, using AI to synthesise meeting notes and input, equipping leaders to consistently articulate and cascade the change narrative
The Differences We Made
“Afiniti helped us untangle the beautiful complexity of how AI will transform our whole clinical lifecycle. You brought every perspective together into one story we can now all confidently tell. Thank you for kick-starting something that will be discussed in our industry for years.”
Regulatory Data & Content Leader
- Stronger client partnership: Genuinely partnered with the client from the outset, agreeing on piloting this pioneering AI-assisted / human-refined approach to meet their timelines without diminishing co-creation.
- Unified story, identity and toolkit: Delivered an approved programme narrative, identity and core messaging, creating harmony across functions and vendors.
- Speed to alignment: Secured unanimous concept alignment and executive confidence through virtual, AI-assisted co-creation in 7 weeks (versus 12 typically for comparable scope), saving crucial time for busy leaders.
- Scalable adoption model: Reusable engagement assets to accelerate conversations and dialogue across the organisation, recruit future AI use cases and reduce duplication across vendors.
Our life sciences experience
Explore other AI and digital transformation case studies and explore our rich history in the life sciences industry to learn how we can enhance your people engagement.
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