ESG at Afiniti
Afiniti is a values-driven organisation, discerning in its choice of clients; we purposefully choose to work with organisations who share a strong ethos, people culture focus and values that align to our own: People at the Heart, Put the Client First, Act with Integrity
People at the Heart
We care and are kind to ourselves and each other. We are always respectful by valuing others’ experience and contributions. We always focus on the person in everything we do – understanding their needs, involving them, and producing deliverables that ‘speak’ to them.
Put the Client First
We are naturally curious about our clients’ challenges and are creative in solving them, making the most of the Afiniti team. We are courageous in our delivery. We remain pragmatic and steadfast in our approach with clients, and manage expectations clearly.
Act with Integrity
We lead by example and honour our commitments. We say and do the right thing whether that be demonstrating support, showing courage, or challenging when we feel things could be improved. We are open to debate from others; and believe in being accountable for what we do.
Sustainability
Sustainability
Afiniti’s commitment to ESG principles, prioritising profit, people and planet, remains steadfast. Our stakeholders are committed to our sustainability goals and environmental policy.
We believe profit is essential to provide choice to support our people and planet agendas, intentionally prioritised in that order
We are digital by default, for ourselves and our suppliers, which yields environmental benefits, and we have targeted reductions in business travel emissions, including a 42% cut in air travel by 2030, supported by virtual-first policies and sustainable travel planning.
Our Carbon Reduction Plan sets out longer-term commitments, including net-zero by 2040
Causes We Care About
As a partnership we are committed to contributing part of our profits every year to our chosen charities. We’re proud of our match funding policy to maximise all our efforts to support those causes closest to our hearts. We seek to partner with organisations and causes for whom we know our support has a significant impact.
The Honeypot Children’s Charity
Our corporate charity is the Honeypot Children’s Charity. Since 2017 we’ve been undertaking sponsored sporting events and other fundraising activities to raise money to support the work that Honeypot does for children. The Honeypot Children’s Charity offers both respite breaks and outreach support to young carers and vulnerable children, many of whom would otherwise have nowhere to turn. They are proud to be the only charity in the UK offering consistent support throughout childhood.
Railway Benefit Fund
The Railway Benefit Fund (RBF) is a UK charity dedicated to helping railway employees and their families through financial assistance and wellbeing support. Afiniti has supported RBF on a pro bono basis since 2021, helping to enhance its digital presence and communications strategy. This work has strengthened RBF’s reach, improved engagement with donors and beneficiaries, and ensured the charity can continue its vital role within the rail industry. Read more about our partnership.
Fierce Calm
Fierce Calm provides mental health support, trauma recovery and resilience programs within the Ukrainian state healthcare system in trauma rehabilitation centres, veterans hospitals, refugee centres and children’s hospitals. Afiniti has supported its mission by organising fundraising initiatives such as themed social events and wellbeing challenges. These efforts have helped fund Fierce Calm’s humanitarian projects in Ukraine, amplifying their impact where it’s needed most.
Disasters Emergency Committee
Disasters Emergency Committee (DEC) unites 15 leading UK aid charities to deliver urgent humanitarian relief during global crises. Afiniti supports DEC through fundraising initiatives such as virtual events, themed challenges and auctions, with all employee contributions matched pound‑for‑pound under our match‑funding policy. These efforts have helped provide life‑saving aid to communities affected by disasters and conflict, reinforcing Afiniti’s commitment to social responsibility and global impact.Diversity, Equality & Inclusion
Our dedication to DEI is reflected in every aspect of our firm. As a majority-female-owned business, we believe a diverse and inclusive culture drives innovation, enhances performance and helps us to better serve our clients and communities.
Our core value of people at the heart means we prioritise people, promoting health and wellbeing, a family first approach and a flexible work environment. We provide mentoring and coaching for our people, ensuring we embrace neurodiverse knowledge sharing, and our Afiniti Academy promotes continuous improvement with a library of content tailored to different learning styles. We are a Sunday Times Best Place to Work 2025 and Hive Employee Voice certified with an Outstanding eNPS score of +54.
In short, we create the environment in which our people can thrive and therefore delight our clients.
Let us know how we can help and we’ll be in touch within one working day.
