4 Business Change Trends for 2026: How AI, People and Agility Will Redefine Transformation
Last year, we asked our experts to predict the change management trends that would shape transformation in 2025. Their insights proved true: organisations have moved from experiencing “periods of disruption” to operating in a continuous state of change, where geopolitical uncertainty, economic pressure and rapid advances in AI now shape every transformation.
What became clear is that business change itself is undergoing its own transformation. What was once traditional change management has evolved (fast) into something more holistic, more human and far more strategic. And it’s still shifting.
Looking ahead to 2026 and beyond, four major paradigm shifts are redefining how organisations must approach change:
- Digital and AI acceleration moving from experimentation to enterprise integration
- A rising need for human-centred change, where people, not technology, unlock the highest value
- Demand for flexible, outcomes-driven partners who can adapt at pace
- Smaller, faster, more agile change cycles that deliver value continuously
As business change specialists, we’re not just observing these firsthand; we’re proactively evolving our vision and business to embrace and champion these shifts, so we can continue to help organisations ignite passion and capability in their people, double the value of business change and materially decrease costs.
So as you explore our consultants’ predictions and advice for 2026, read them through the lens of these wider shifts. More than just trends for the year ahead, these are signals of how leading organisations will stay ahead of their markets and deliver change that sticks.

Anthony Edwards, Partner and Managing Consultant
As AI matures, some organisations are starting to see diminishing returns on what technology alone can deliver. Early outputs and pilots are often impressive, but further refinement can expose limitations, especially for more complex, senior-level tasks. Many teams are realising they may already have extracted much of the “tech dividend” and that AI transformation is 70% people, so unlocking further value requires renewed investment in people-centred change, not more tools. The early hype behind AI is giving way to a more grounded understanding of where human judgment, iteration and contextual decision-making remain essential.
My advice for change leaders:
If you want the remaining 70–80% of value, focus on people, not just platforms. Lean into human-centred change, capability building and behavioural adoption. These are the areas where returns will significantly outweigh further technology optimisation over the long-term.

Emma Roberts, Partner
In 2026, organisations that succeed with AI will start and end with their people. Rather than leading with off-the-shelf tools, they’ll design AI-enabled solutions that amplify human capability and reflect how work actually gets done.
A clear shift is underway toward people-centred, AI-enabled change; one of the defining digital transformation trends shaping organisations today. To drive this, leading organisations see data as an asset, through consolidation, content and secondary reuse at scale – a big opportunity given 68% of enterprise data goes unleveraged. As we outline in our AI Operating Models Insight, strong interconnectivity between business value, data management and governance is essential to scaling AI safely and effectively.
At the centre of this transformation is learning. Digital maturity isn’t a one-off project; it’s an everyday learning culture. New roles such as AI Risk Specialist, Prompt Engineer and AI Translator are already emerging in teams that never anticipated needing them. As AI allows us to reshape operating models and process automation, freeing people to focus on insight, judgement and business creativity, organisations must help their teams build the skills, confidence and mindset needed to use AI as an enabler not the ‘pull’.
Keeping investment in people and technology relevant now depends on building adaptive learning cultures that allow employees to move through the digital maturity curve every day, not just during formal training moments.
My advice for change leaders
Design transformation around your people. Invest in the data foundations and long-term architecture that make AI usable – and don’t forget the need for a continuous learning culture that unlocks AI’s true value! Treat human needs, data and reuse as strategic inputs, not afterthoughts.
Organisations that put people first will deliver sustainable, human-centred transformation and build resilient business models for the future.

Gill Hughes, Partner – Energy, Transport & ERP Lead
As the 2027 SAP S/4HANA support deadline gets within touching distance, more organisations will enter a period of ERP disruption and structural upheaval. For many, it’s not just about upgrading a system, but actually reassessing whether SAP remains the right choice at all. In the energy sector in particular, a surge in M&A activity linked to taxation and market pressures is intensifying complexity, creating a swirl of transformation with no clear transition-to-net-zero North Star guiding decisions.
My advice for change leaders:
Whatever your industry, you’re likely to experience an increasingly high degree of volatility. As I wrote in this Insight, it’s important not to freeze or adopt a ‘wait and see’ stance when the future isn’t clear. Instead, keep driving progress to remain competitive. Anchor every decision to a clear strategic North Star. And keep people at the heart of transitions – whether navigating system upgrades, integrations or organisational restructures – to maintain clarity, continuity and confidence through uncertainty.

Lorna Tarrant, Partner, Creative Director
One of the clearest shifts moving into 2026 is how AI is reshaping the way organisations create and communicate their change narrative. Storytelling is critical for articulating the change, aligning leaders and igniting passion in people; exactly why our unique approach involves co-creating compelling messages and stories with our clients. But under pressure to move faster, many organisations risk condensing or sidelining this work, which can significantly impact clarity and people engagement.
We’re intentionally addressing this by driving the use of AI to support the early stages of the storytelling development. AI can help teams gather input quickly, share initial ideas and present early creative concepts in a fraction of the time. This accelerates feedback loops and frees up time for deeper human work – refining the story, strengthening the emotional connection and designing richer engagement experiences – enabling stronger co-creation without adding time or cost.
My advice for change leaders:
Protect the storytelling work; don’t let pace compromise it. We’re embracing AI to improve the inputs and ideation, not reduce the quality. AI enablement can rapidly synthesise stakeholder insights, explore key messages and produce early concepts you can iterate with teams. By freeing up time through the smart use of AI, the process is accelerated and space is made for deeper creative thinking, writing and design. Human effort can be focused where it matters most: shaping the narrative, using creativity to ensure it resonates with lived experience and delivering engagement strategies that build belief and momentum.
We hope these business change management trends for 2026 give you a practical headstart on your upcoming transformations. If you want to discuss any of these or your objectives further, get in touch with our expert team to learn how we can help you ignite passion and capability in your people, double the value of business change and materially decrease costs
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