Business Change Case Studies
Case Study

A New Warehouse Spirit at DHL Supply Chain

Project Overview

Seamless engagement and learning for a new way of working.
As part of a global roll out, DHL Supply Chain implemented a new Warehouse Management System. The system automates their operations for greater consistency and ultimately flawless execution in an environment where every second counts.

They enlisted our help to change behaviour and mindsets. These aspects of change presented a greater challenge than the already significant task of learning new processes and technology.

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Our Solution

Clear communications and easy-to-digest information supported the switch from ‘working on instinct’ to trusting a more complex system of computer-processed data. We developed the following:

  • A programme identity which connected learning and engagement activity. We created characters to tell the story of the new warehouse management system
  • Appealing learning packages designed for all audiences, many of whom speak English as a second language
  • Role-based workshops and eLearning, which were quickly adaptable for audiences, allowing each site to make the journey at their own pace and in their own style
  • A framework of messages to explain the rationale and make it easy to pass on the story of change consistently.
  • A standard comms plan and a toolkit of branded materials – from sponsor videos to FAQ sheets – for managers dealing with each implementation.
The Differences We Made
  • The DHL Supply Chain team has common understanding about what’s changing and why
  • The story connected the specially designed workshops and learning materials to make the task of embedding the system feel as natural as possible
  • Adaptable learning and communications materials accessible in a branded portal
  • Managers are equipped to create ‘count down’ communications, with templates and an adaptable plan
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