Business Change Case Studies

Change Management to Support 700 People With New Roles, Processes and Relocation

Project Overview

Project Overview

Afiniti delivered a managed communications service and engaged employees throughout a significant period of business change.

Network Rail runs, maintains and develops Britain’s rail infrastructure, with four million passenger journeys every day. Information Management (IM) provides cutting-edge IT to over 35,000 employees and 20 train/freight operators.   To help understand the people and culture in IM, Afiniti completed a ‘discovery’ phase in an intense period of learning and analysis.  The IM Better Ahead strategic journey was then created.  A subsequent business change communications strategy was developed and implemented to ensure that employees remained focused and engaged.

Our Solution

Our Solution

  • A rich picture to visualise and bring to life IM Better Ahead
  • Branded collateral for all IM Better Ahead communications
  • An interactive SharePoint site as the focal point for all IM Better Ahead communication and information
  • A branded HTML monthly newsletter
  • Interactive road shows to introduce and develop IM Better Ahead (including video creation)
  • Posters telling stories help build pride and passion
  • A podcast series to keep up the momentum on IM Better Ahead
  • A communications hub to give IM Better Ahead a physical presence in the office
  • A survey to measure effectiveness, plus subsequent analysis and recommendations
The Differences We Made

The Differences We Made

  • 100% of attendees rated their road show experience as ‘Good’ or ‘Excellent’ following the campaign, compared to 77% before.
  • Survey findings discovered that 83% of employees were very committed to making IM Better Ahead a success.
  • Visualisation of the key strategic theme in IM.
  • A clearly, branded, professional look and feel to all IM Better Ahead business change communications.
  • An online newsletter that’s easy to read based on audience needs.
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