Business Change Case Studies
Case Study

Partners in Communication

Project Overview

Helping a communications team bring its channels to life and increase employee engagement for a diverse audience.

We have an ongoing partnership with the communications team in a global pharmaceutical company to help them deliver important elements of their business strategy, bringing creativity and strategic planning to key channels.

As a newly formed function in 2012, supporting ambitious 2020 goals, it has been crucial for the team to continually drive employee engagement with fresh ideas, establish themselves as a strategic partner to the leadership team and add demonstrable value to the wider business goals.

Get in touch!
If you wish to learn more about what we do, give us a call on 0845 608 0104 or email enquiries@afiniti.co.uk
Alternatively, keep up to date with the latest from Afiniti by connecting with us:
Our Solution

We worked with the communications team to:

  • understand the current landscape through a communications audit;
  • redesign their newsletter with a fresh look, engaging content and a defined channel strategy;
  • develop their stakeholder management approach to ensure they are building trusted partnerships across the business;
  • devise and deliver a communications plan to increase engagement with their online collaboration platform through blogs, infographics, reports and user guides.
The Differences We Made
  • Developed the newsletter into a strategic channel with a clear purpose and increased open rates
  • Received excellent employee feedback and engagement with our collaboration platform content
  • Increased awareness and understanding of the online collaboration tools available
  • Enabled the team to produce meaningful reports about key channels and develop strategic communications
  • Helped the team establish themselves as a trusted advisor within the
    business
Related Case Studies
Creative Story Telling to Engage Project Stakeholders
Using powerful visuals and unique identities to tell the real story.
Making Change Meaningful – Increasing the Efficiency of Clinical Trials
Delivering a targeted campaign to a disengaged audience within clinical trials.
Pharmaceutical Transformation Through a New Operating Model
Developing and implementing a new operating model for a pharmaceutical client to provide a standard framework to operate within and ensure quality and consistency on a global scale.