Case Study

Roadshows to Inspire and Engage at Network Rail

Project Overview

Afiniti designed and delivered an engaging and thought provoking roadshow event to inspire and encourage colleagues to collaborate helping them deliver a fantastic customer service.

The annual Network Rail Group Business Services (GBS) road shows are the flagship event of the year providing senior leadership with a chance to meet and engage with their teams, share progress and inspire future thinking. There are 10 roadshows held across 3 different locations over a matter of weeks. It’s a critical event for GBS to get colleagues together promote its vision, share successes and generate ideas.

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Our Solution

We led the project team to build the theme, concept and creative identity of the roadshow. We produced engaging content across a range of media, while project managing the successful delivery of the events.

We worked seamlessly with stakeholders to:

Understand the business’ key drivers and produce a theme and concept to deliver their objectives
Apply the theme across all collateral to produce a highly visual and impactful end-product
Design an interactive agenda designed to fully engage attendees and invite participation
Gamify the theme so that attendees can continue to participate and play their part via an interactive website
Produce a video built from user generated content to tell the story from an employee perspective
Create content across other media such as animation and audio to provide attendees with a stimulating and engaging experience
Manage the overall delivery of the roadshows through a network of employees from across the business

The Differences We Made

Flawless project delivery ensuring the roadshows were delivered to time, cost and quality
Sustainable themes and ideas that can be applied and embedded across the business post-road show
Flexible approach to project management that fits with client requirements
Quality products delivered for exceptional value
Better understanding of the business’ key drivers; increase of 30% of those who have a strong understanding
Excellent attendee feedback – “This was the best roadshow that I have attended in my time at NR. It was informative and it was fun and the combination kept everyone interested.”
Committed leadership team to drive and embed the key themes within their teams
Highly engaged employees who left the events inspired to make a difference

TESTIMONIAL

“Thank you again for the extensive work Afiniti delivered in relation to the roadshows. As both our staff and leaders agreed they were the ‘best yet!’”

Business Operations Manager