How to Use Interactive Video Learning to Engage Users

Interactive video gives learners an active role in the direction and content of learning material; especially useful if they are using their own device or working remotely.

Working via links placed in a ‘hub’ video, the learner can be given more detailed information about what’s being said or done on screen at that point. There is also branching video which lets the learner make choices and takes them through a scenario.
This makes interactive video or film a powerful corporate learning tool to market for learning and embedding around business change.

So what can it achieve?
You engage learners by giving them active control over decisions. You can include links to other videos; links to other supporting content; multiple choice questions. Each provides their own element of discovery, urging learners to adapt and immersing them in the content.

It’s great for tracking user movements and touch points, helping the development of future content to evolve in a learner-centric fashion.
So some advantages to consider then:
• It’s great for device/web-based distance learning
• The storytelling, connective narrative, works really well for getting the message across, the ‘why’ not just the ‘what’.
• It actively involves people engages them in a way that demands their attention and conscious choice
• It supports scenario based learning – particularly for safety training on oil rigs
• It’s more personalised, learners find out what they need to, when they need to
• Video production is getting a lot easier and cost effective with more production tools appearing all the time
• You can feature the sponsor of your change programme, providing the necessary ‘face to face’ equivalent – a massive bonus when you are dealing with remote learning
• You can measure what content appeals most to people and embed feedback forms

Complex training scenarios that involve a lot of reading could prove unsuitable for interactive video. Despite this, there is great potential for engaging learners with a message and a story behind change. As with all learning methods, what will suit one learning scenario won’t suit another and the initial change readiness discovery and training needs analysis work is particularly important to decide whether interactive video is the right choice.

Get in touch!
If you wish to learn more about what we do, give us a call on 0845 608 0104 or email
Alternatively, keep up to date with the latest from Afiniti by connecting with us:
Related Insights
Vblog: Afiniti’s Top Tips for Creating User-Generated Content
Looking for a Way to Engage Your Internal Audience Groups User-generated content offers a cheaper, smarter, more authentic alternative to the traditional...
Uncovering the Secret Change Network
There’s no denying the power of the change network in accelerating and embedding change But are you sure you know how to map and measure influencers Here...
How to Communicate With Your Change Army
The Terracotta Army of 8000 warriors took 720,000 people over 37 years to build The original vision for this was grand beyond imagination but it was thanks...