Muhammad is a change consultant with a background in strategy, operations and stakeholder re-engagement across sectors including banking, global life sciences and public sector organisations. His approach is people first, but delivery focused.
Since joining Afiniti, Muhammad has helped clients embed change in ways that are clear, structured and genuinely human. He has supported large-scale transformation programmes from defining end-to-end processes to developing engagement strategies and toolkits.
Driven by a passion for helping organisations move from intention to adoption, Muhammad uses communication and digital tools to make change stick. He is particularly interested in how AI can be used not just to automate but enhance the way people engage with change. Whether rethinking how teams work or helping individuals adopt new tools with confidence, Muhammad aims to create impact that truly lasts.
