Posts

Four ways to create communications tools that last

Those of us who work in communications frequently support our organisation through major change. And for change managers, often the most challenging part of delivering change is what happens after the project has finished.  We need to find ways of embedding the new processes or behaviours and making them stick.

This calls for communications tools that last, are repeatable and sustainable, and have a life beyond the project. Read more

Choosing communications for business change part 3

The first and second parts of this series were all about considered use of creativity and innovation and how to choose communications channels.

What stands above all of this, is the story of the business and its future, which can be told through creative communications and branding. To get the strategy right in the first place and build your overall story, you should consider the following statements.  If the answer is yes, to them all then you are good to go.  If not, then you might want to develop an action plan to tackle some of the issues highlighted. The impact of communications and engagement is being measured throughout to make sure efforts are correctly focused Read more

Choosing Communications for business change part 2

How do you pick the right channel and get the best result from your communications?

There a great many communications channels available to most organisations – all with their own pros and cons. However, it’s easy to make your decisions on some pretty general statements, but when it comes to change programmes, there’s more to consider. Read more