Posts

The importance of storytelling for business change

With continual change becoming the new norm for modern business, the chances are, no matter what industry or sector you work in, that you’ve experienced work-based change first-hand at least once during your career.

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Change management tips – building the user journey

You may have heard the term ‘change journey’ before.  This describes the phase that an organisation will go through in making complex organisational, process and behavioural change.

Why describe this as a journey?

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Four ways to create communications tools that last

Those of us who work in communications frequently support our organisation through major change. And for change managers, often the most challenging part of delivering change is what happens after the project has finished.  We need to find ways of embedding the new processes or behaviours and making them stick.

This calls for communications tools that last, are repeatable and sustainable, and have a life beyond the project. Read more

Good practice reminders for writing your communications strategy

Come on, be honest, how many times have you googled ‘How to write a communications strategy’?  I admit I have done so in the past, more than once.

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Choosing communications for business change part 3

The first and second parts of this series were all about considered use of creativity and innovation and how to choose communications channels.

What stands above all of this, is the story of the business and its future, which can be told through creative communications and branding. To get the strategy right in the first place and build your overall story, you should consider the following statements.  If the answer is yes, to them all then you are good to go.  If not, then you might want to develop an action plan to tackle some of the issues highlighted. The impact of communications and engagement is being measured throughout to make sure efforts are correctly focused Read more

Choosing Communications for business change part 2

How do you pick the right channel and get the best result from your communications?

There a great many communications channels available to most organisations – all with their own pros and cons. However, it’s easy to make your decisions on some pretty general statements, but when it comes to change programmes, there’s more to consider. Read more

Choosing communications for business change Part 1 of 3

In part one of this three part blog series on communications channels for communicating change – innovative channels and creative comms.

Wanting to inspire people with change? Use drawings! Read more

Employee engagement tips for business change

Effective employee engagement within a project or programme of change is vital in making business change stick.

When developing an employee engagement strategy for a programme you could consider the following: Read more

Common presentation mistakes

Giving a presentation to your client can be one of the most nerve-wracking experiences a consultant can go through. It’s pretty to avoid some common blunders.

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